​Marketing

One of the keys to life is knowing what to buy and how to sell. We are always selling: selling ourselves, our words, our personal experiences, our knowledge, our products and services... Marketing might seem like an easy concept to do, but it incorporates behavioral science, cognitive science, microeconomics (preference, how to control supply and maximize demand, choice, necessity, scarcity and uniqueness/originality), writing, creativity, graphic design, and much more. You can still try and go out, prospect, cold call, go door-to-door and pitch your idea, but without a little background in marketing, it will not guarantee you success. First you need to find out what your market wants, needs and likes. You need to appeal to their lifestyle, their perceptions, their preferences, their spending triggers, etc. Then you need to create a brand: become well-known (build up your reputation) by using popularity, aroma, appeal, social media, influencers, creating buzz, color, uniqueness, creativity, etc. Lastly, you need to find the best outlet of exposure to reach your targeted market. Print, mainstream media, online, social media, billboards, outdoor advertising, etc. Marketing success is based on: how much coverage is created, number of viewers, attendance of events, the number of clients that you make happy, increase in market share/increase in sales for clients…